Partners with D S Simon Productions and Florence Henderson to promote Crystalens Surgical Procedure
Partners with D S Simon Productions and Florence Henderson to promote Crystalens Surgical Procedure
New York, July 27, 2010 – Bausch+Lomb teamed up with Florence Henderson and D S Simon Productions to build awareness on cataracts and the Crystalens accommodating intraocular lens (IOL). Florence Henderson was featured in a Satellite and Internet Media Tour to launch an educational initiative and share her personal story.
The campaign reached more than 9 million people on TV, Radio and the Web. Among the top hits were placements on the Associated Press website and a Washington Post owned website, ExpressNightOut.com as well as the women’s targeted website, Empower Her and seniors citizens dedicated site, SeniorsForLiving.com. The top market TV stations included a segment airing on WAGA-TV (FOX) in Atlanta.
The Webisode can be seen at YourUpdate.TV. For more information on the initiative please go to www.crystalens.com.
About D S Simon Productions Inc.
D S Simon is an award-winning broadcast PR and social media video firm specializing in Satellite Media Tours, Internet Media Tours, Video Press Junkets, B-Roll production and distribution, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and Radio. Established in 1986, we are headquartered in New York with offices in Los Angeles and Chicago.
We are frequently quoted in the media about public relations and social media video and are available for strongly voiced comments on deadline. For more information, view our award-winning video blog at www.vlogviews.com; video portal at www.yourupdate.tv and website at www.dssimon.com.
About Bausch + Lomb
Crystalens is the only FDA-approved accommodating intraocular lens. Unlike the standard cataract replacement lenses, Crystalensis designedtonot only eliminate the patient's cataract but also to give the patient full range of vision so that the patient can see near, far and everything in between. Many Crystalens patients hardly if ever need their glasses or contacts again
Bausch + Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid as permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch + Lomb name is one of the best known and most respected health care brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y. and employs more than 13,000 people worldwide and its products are available in more than 100 countries.
More information can be found at www.bausch.com.
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